Today a business's first impression is often provided through their website. Your website should reflect your brand and company characteristics. There should be information on your home page that causes customers to explore and stay for awhile.
Entrepreneurs also understand their business information is disseminated through a website. Search engines and business directories will find your information and included it their database. Therefore, it's important to keep your website up-to-date with products and service offerings.
Your website should be "mobile ready." Over 60% of internet searches today occur on a mobile device. Your website site should be "responsive", which means it conforms to the device size being used.
Then there's Facebook, Twitter and Social Media! Consumers are identifying the companies they want to hear from. Consumers are saying explicitly, "it's OK for you to talk to me." Because of this business communication has moved from large, broad media campaigns to short, continuous conversations that build relationships.
Is your website user friendly? Does it impact and inform your customers? Does it display in search results? Do you have a Facebook page, but little reason for people to be your fan? Have you tried Search Engine or Facebook advertising? Did it work for you? Are you collecting customer information, but don't know how or how often to use it?
All of these disciplines are areas where White Roof Interactive can help you improve your marketing effort. We will help you plan and execute your internet strategy.